Co-founder and CEO of the company. He is an electrical engineer by education and an entrepreneur by spirit. He graduated from the Faculty of technical sciences in Novi Sad. His field of study was power electronics and electrical machines. Started his career in the biggest software company in Novi Sad, Schneider Electric DMS where he was an expert proposal associate in the sales team. He is an orchard owner and he has it’s own hazelnut farm during whose plantation the idea of Smart Watering was born.